A project born in 2020 as a response to COVID-19 lockdown and its widespread effects,. A smart initiative to support the small local producers and promote the excellence of the Italian territory.
A concrete response to the emergency, addressing the best way to stay close when it was necessary to be apart. Hallelujah developed the campaign idea and all the developments of the experience through PENNY’s social profiles, with several videos which were shot going around the Italian regions.
