In 2019, EASTPAK entrusted Hallelujah with the digital and in-store campaign for the launch of the capsule collection created for ANTONIA, a famous luxury and streetwear boutique based in Milan.

The campaign was brought to life on social media, with a teasing phase, making of and reveal-launch of the collection.

An integrated campaign able to convey the payoff BUILT TO RESIST in every possible direction: north, south, west, east… pak.

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