Hallelujah has participated in the strategic management of the Idealista “Italian Integrity Anthem” project.

The video, ideated and produced by Gibbo & Lori, has been shared on the brand’s social channels (Facebook), supported by facebook’s boost media and Digital PR activities with influencers.Hallelujah took care of the strategy part to support the sharing of video, the media planning management and moderating the launch’s post – 7 days a week – checking comments and interactions.

The video generated on Facebook a reach of 7,950,622 users, was seen 2,213,728 times and generated more than 40,000 interactions (data updated to 07/12).

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