ENEGAN web reputation and content strategy


Energia per Bene is the Enegan blog – created with the aim to disseminate contents on sustainable development and alternative green energy, as well as to support and pursue Enegan’s ethical and social vision.

Hallelujah has been responsible for the blog’s look & feel revision, with special attention to user experience.Hallelujah manages an ad hoc editorial plan based on consumers’ needs and sensibility, supported by a SEO campaign, including content indexing along with search & screen of the most searched topic.

Each editorial content is monitored through an analytics study to develop better-performing contents and generating destination leads to the brand.

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