At the end of a strategic and creative pitch, digital agency Hallelujah was chosen to develop all social media activities for the launch of two most influential Ubisoft’s franchises: Just Dance 2018 and Far Cry 5.
Ubisoft is a global French company developing and publishing video games. Just Dance and Far Cry are two of their most successful titles.
Just Dance is one of the best-selling titles ever for Nintendo Wii, a real blockbuster that this fall, on the launch of the 2018 edition, aims to replicate its success both on the new Nintendo Switch and other gaming platforms.
Far Cry 5 is the latest arrival in the Far Cry legacy: a thrilling FPS made by Ubisoft. The episode 5 is due to launch in February 2018.
Hallelujah was in charge of content creation and social media management, supporting both titles all the way toward their launch.