Mulino Bianco

Mulino Bianco has developed a communication platform named “I ragazzi del Mulino“, targeting kids and having selected snacks as product heroes.

As part of the overall strategy, we were asked to developed a YouTube video strategy to support the build of the awareness of the platform for its second burst, this spring.

The brief was to develop a dedicated piece of video content for the online channel, different from the TVC but at the same time linked BYA red thread with that same idea.

Hallelujah developed a simple but effective video, conveying all messages in the most effective way for the channel.

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