To emphasize the concept of the THUN Everyday collection , facing an increasingly broad and cosmopolitan audience, Hallelujah the digital agency, which was selected through consultation, has designed #LoveEveryday, an exclusively distributed mini-series on social media that characterized by the short format and fresh storytelling, ironic and contemporary.
Seven videos, each one dedicated to a day of the week and its “myth”, starring by the 30s young couple, and Thun’s entire collection. Each episode will be published on Facebook on the same day of episode’s name. The first is “The waking up on Monday ” has scheduled for Monday, April 25. The second ” But it’s only Tuesday? ” will be on air on Tuesday, May 3.
The schedule will continue like this until June 12. The campaign will be amplified on Instagram through ad hoc editorial content.
Watch the trailer.
The creative director and author of the mini-series is Riccardo Garavaglia, while production was made by K48: directed by Leone Balduzzi, dop Francesca Pavoni, Executive Producer Lorenzo Damiani, and Producer Barbara Guieu.
“The storytelling belongs to our history – says Valerio Franco, Chief Innovation Officer of Hallelujah – “but in this project we combined the content of social network knowledge, and a delicate data study to produce the effective results through smart planning to make the most out of Facebook platform today. ”
“Everyday is an important collection for us, which marks a turning point in our market approach- says Francesco Spanedda, Brand Director of THUN. With the range of modern, functional and accessible products, we intend to expand our target and acquire new customers, who still are not engaged to the brand. That’s why for the launch we have decided to focus on an innovative web campaign. To achieve it we have searching for potential digital partners and the selection goes to Hallelujah because they presented a project that expresses the key corporate values such as creativity and joy, contextualized in the reality of every day… or even Everyday”.